Tuesday, March 29, 2011

An afternoon in Abu Dhabi, talking about Green Buildings.

It is always so good to spend some time amongst like minded individuals... Had the pleasure to be one of the speakers at the Green Building Middle East Summit yesterday and talk a bit about our Let's be Clear campaign and the importance of Environmental Product Declarations and Life Cycle Analysis.

It is definitely great to see how much the Middle East region has progressed in terms of embrassing the Green Building culture and even great to see that there was another speaker addressing the EPD's topic. That definitely means that the word is spreading around and customers are tired of Greenwashing and nice looking (but hollow) labels.

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