Sony Bravia

If I was rich right now I would buy a nice Sony Bravia. Just like it.

(I am not, so I got myself a JVC)

Anyways, that is not the reason behind this story.

The other day I was on my way to the gym (for the first time in ages) and ended up stopping for a while in front of the window shop staring at my future nice Bravia TV.

And then.. I was struck in awe.. It seems that when you get your TV there are some complementary items coming with it.. And no, its not a Sony Digital Camera, or a nice branded watch... It is...

A sweat shirt, a mug and a sport bag!!! - "Of course", all made in China, with lauzy embroidery and printing.

So, I ask myself a question: Who do you target when you are coming up with a promotion like this?

I mean; if I am able to pay at least 10.000 Dhs for my TV, I am probably not the type of people that would exactly show off my new Sony Bravia Sweatshirt (especially if the embroidery is even worst than majority of my fake Gucci ones), right?!

After a long time of reflection only one (twisted) answer comes to my mind: Maybe it is a "customized" promotion. Maybe it is adapted to the country reality and society!!

Afterall, you might just want to share your happiness (directly resulting from the fact that you have now a top of the range TV) with your houseboy/maid/cleaner/office boy/gardener/ and give them a couple of freebies. "There you go... hope you like your Bravia mug! Cool stuff, hein? By the way.. the Porsche is already needing some cleaning".

Well, I am not a mkt guru as such, but there is something about this promotion that is just strange. Well, at least ,next time, get a little bit better quality sweat shirts and mugs. So that they go hand in hand with the quality product your are promoting/trying to sell and target the actual buyers.