As part of new year's improvement resolutions :) I plan to write more often about one of my all time passions - Marketing and about my newest passion - Dubai.
And I just found the perfect way to start it... talking about the newest marketing promotion ran by DAMAC, one of the big real estate companies in Dubai.
The campaign is quite simple and, of course, it reflects clearly the "Dubai lifestyle"..
"As a support sponsor of the Dubai Shopping Festival 2006, which runs from January 4 to February 4, DAMAC Properties will hand over the keys of a brand new 2006 Jaguar X Type with any purchase of a studio or 1 bedroom apartment. Buyers of 2 and 3 bedroom apartments will be the proud owners of the luxurious 2006 Jaguar S Type, while customers who purchase a penthouse or duplex apartment will be granted the stunning new Jaguar XJR"
So, if you are thinking about buying a house.. here is your chance to get a great car at the same time :)